I've been doing it wrong all this time

I accidentally bought a "carry-around" bread. There's a pun going on with "mochi-aruki" (to walk around carrying something) and "mocchi" (describing a soft, chewy texture) being combined into "mocchi-aruki", but beyond that I couldn't tell you what's special about it.

Please note the illustration is just a suggestion. Maybe non-singing men can eat it too? I'm sure the bread police will appear if I eat it sitting down on the train.